amazing brands


Branding a country

Place Branding

To prompt a person to think and feel about that place, “Place Branding” (includes place marketing and place promotion) is a strategy that is built to brand, conceptualize, communicate, and stimulate an image or sense of place for a town, city, or region, which shapes people’s perception about that place and initiates a competitive identity. 

A tree from a book

Brand Storytelling

Brand storytelling is a powerful marketing and communication strategy that involves crafting and sharing narratives that resonate with a brand’s target audience. At its core, brand storytelling taps into the innate human love for stories. From ancient myths and legends to modern-day novels and movies, stories have been a fundamental part of human culture and communication.

Brand Strategy

A brand is so much more than a logo or a catchy tagline. It’s the sum of how your business is perceived by customers, employees, and the wider world. A strong brand strategy serves as the roadmap for shaping that perception, ensuring your business achieves its goals.

10 Ways to Elevate Your Visual Identity and Design

Your visual identity is how the world sees your brand. It creates the first impression and can make or break your business’s success. Whether you’re starting from scratch or revamping an existing look, here are 10 essential tips to make your visual identity impactful.

ABBS Event Brochure


We’re thrilled to announce that our CEO, Jay Sreekumar, was invited as the chief guest speaker for Acharya B-School’s esteemed Knowledge Exchange Series. On April 18th, Jay shared his entrepreneurial journey, insights on branding and marketing, and his unique perspectives on building a successful business with the institute’s MBA students.